Healthcare
From hospital and physician groups to insurance/Medicare plans to lab processors, I’ve written copy for many verticals within the healthcare industry. I served as lead writer on a website refresh for Intermountain Healthcare, wrote explainer video scripts for Aetna International and created an audience message framework for Quest Diagnostics—to name a few.
Financial
Writing financial content requires a firm understanding of both the product and the audiences you are addressing. I’ve written entire banking websites for clients like Zions Bank and managed CRM and email programs for companies like Axiom Financial. I’ve also created content strategies for financial websites, campaigns and landing pages.
High-Tech B2B/B2C
I rely on my ability to explain complex topics to educated audiences. This comes in handy when crafting marketing messages to technical audiences. My experience includes writing emails and landing pages for Ciena, creating direct mail pieces for clients like InFocus and Cadence, and creating 1-to-1 campaigns for Ancestry.com.
Automotive
With experience creating marketing programs for dealerships, regional groups and even manufacturers, I know what it takes to make automotive marketing successful. I developed messaging strategies and sales copy for lead generation and nurture programs for clients like Acura, Honda, Lexus and Toyota—plus dealer programs for dozens of dealerships nationwide.
Health and Fitness
Having a background in direct response copywriting comes in handy when you’re writing sales copy for fitness equipment. I’ve shaped the prose for scores of fitness machines, including treadmills, ellipticals, bikes, skiing machines, strength equipment, rowing machines and more. This includes catalogs, TV scripts and email campaigns for clients like ProForm, NordicTrack and HealthRider.
Education
After spending two years at an agency that specialized in lead generation campaigns for a large number of for-profit colleges and universities nationwide, I learned what young adult audiences were looking for when choosing an education. I’ve since written dozens of targeted, highly personalized campaigns for clients like University of Phoenix, Corinthian Colleges and DeVry University, to name a few of the larger organizations.
Other Industries
Of course, I’ve written copy for dozens of other industries, too. Feel free to ask me about Start-ups, Real Estate, Senior Services, Pet Care, and the many other business sectors and products I’ve written about.
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