Easton Archery, manufacturer of aluminum arrow shafts, requested an annual catalog for their bowhunting line. As lead copywriter on the team, I penned the chosen theme of “We Know the Game.”
The idea was to let avid bowhunters know that nobody knows the game of hunting big game better than Easton. Each spread of the catalog featured a different big game animal, complete with interesting facts about the animal, an intriguing hunting story, and a feature on one of Easton’s top hunting shafts. The catalog was called “the best catalog we ever did” by the president of the division.
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