During my time at Studeo, client Icon Health & Fitness requested a fulfillment brochure to send to leads who respond to a direct TV spot. Our goal was to educate the prospect about the low-impact nature of the elliptical motion while playing up the Reebok brand name.
We chose a full-size brochure mailed in a 9 x 12 envelope. Through both headlines and images calling out the low-impact motion, we created a touchpoint that built on the infomercial, walking the customer through the science of low-impact exercise and the benefits of working out at home. The fulfillment piece walked recipients through the sales cycle and asked for the order.
Brochure Spread
heymidge.com 