Reviewing and deciphering key customer analytics is a critical activity for just about every organization. Adobe wanted to generate awareness of its analytic services to CMOs.

To do that, Adobe selected the Fritz & Andre agency to create an integrated campaign to CMOs promoting the Adobe Marketing Cloud. The agency invited me to join the project and create a number of campaign concepts that would also include a dimensional mailing and a product incentive. Ultimately, Adobe selected the theme of “Listen to What the Data Is Trying to Tell You.”

We wanted CEOs to know just how important it was to listen to and act on their data. The first touch to the targeted list of CMOs was an email teaser that let them know how they could request a small gift.

Responders to the email received a set of Skullcandy headphones in custom Adobe packaging which we created.

The third touch was an iPod digital music player in custom Adobe packaging. The campaign was successful in getting the message through loud and clear, with a significant number of recipients requesting appointments and learning more about Adobe Marketing Cloud.

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